// Local business websites — one accountable builder

Websites that make local businesses look legit — and get more leads.

Clean, fast sites for contractors, real estate pros, clinics, shops and service operators. Scope, copy, design, build, launch and iterate — one tight loop, no agency drag.

KK Built by Kyle Kane · LinkedIn ↗
5
Shipped products
1–3 wk
To first launch
1
Accountable builder
SEO
Search-ready from day one
// 01 — Why it works
[01]

Built to convert

Clear offers, service pages, calls to action, trust signals and contact paths for real local buyers.

[02]

Search-ready basics

Page titles, descriptions, structure, schema, performance and crawlable content handled from the start.

[03]

One accountable builder

Founder-led scope, copy, design, build, launch and iteration stay in one tight loop.

// 02 — Scope your brief

Scope the first useful website

Answer a few focused questions. The brief adapts around the business, buyer, offer, SEO needs and the next lead path that actually matters.

7 questions · ~90 seconds
Question 1 of 714%
1

Who needs this to work?

Tell me who the website needs to win over — homeowner, tenant, patient, buyer, recruit or another local customer.

// 03 — Services

Useful website work for local businesses

All services →

New business websites

Homepage, service pages, about, proof, contact forms, analytics and launch support.

Homepage Service pages Launch

Local SEO foundations

Search-ready structure, titles, metadata, schema, service-area content, speed and crawlable pages.

Schema Metadata Speed

Lead forms + automations

Quote requests, booking paths, CRM handoff, follow-up flows and AI-assisted intake when it earns its place.

Quote forms CRM handoff Follow-up
// 04 — Shipped work

Live products first. No mystery case studies.

Case 01 · Mobile app Live · iOS

ProjectAdulting

Consumer iOS product for young adults learning money, groceries, routines and everyday life admin — structured lessons, momentum tracking and an AI coach.

iOS SwiftUI Subscriptions App Store
ProjectAdulting screen ProjectAdulting screen ProjectAdulting screen
4.2 App Store rating
134+ Lessons shipped
$4.99 Monthly plan
LeaseLineage preview
Case 02 · Custom software Live

LeaseLineage

Commercial real estate outreach and workflow platform for broker teams — onboarding, prospect intelligence, reply-safe campaigns and inbound tenant flow.

Next.js Express API Workflow
MaintenEase preview
Case 03 · Operations software Live

MaintenEase

Maintenance management software for teams organizing assets, work and operations — a CMMS-style workflow with a polished buyer-facing surface.

Web app CMMS Supabase
SiteLedger dashboard
Case 04 · Web app Live

SiteLedger

Construction business suite — CRM, estimating, RFIs, submittals, field logs, change orders and pay apps in one operational system for smaller teams.

Next.js TypeScript Field ops
Walkthrough 3D home tour
Case 05 · Web app Live

Walkthrough

Photoreal 3D home tours captured on a phone and viewable in any browser — buyers step inside a listing with no app to install and no appointment to book.

3D / splats WebGL Listings
// 05 — Process

Simple on purpose: clarify, build, launch.

STEP 01 — IDEA

Clarify the smallest site worth launching

Customer, service offer, proof and competitors — scoped down to the page structure that actually matters first.

STEP 02 — BUILD

Copy, design, build and forms in one loop

Write the copy, design the pages, build the site, connect forms and handle SEO basics together — no handoffs.

STEP 03 — SHIP

Deploy, verify and improve what converts

Deploy, check speed and crawlability, test forms, then iterate on the parts that help customers take action.

// One contact path, no maze

Need a better local business website?

Email Kyle with the business, location, current site if there is one, and what kind of leads the site should create.

Email Kyle →
decent4

Websites for local businesses by Kyle Kane: sharp pages, local SEO basics, lead capture and focused software when the site needs more depth.

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ProjectAdultingLeaseLineageAll apps
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