Websites that make local businesses look legit and get more leads.
Decent4 builds clean, fast websites for contractors, real estate pros, service companies, clinics, shops, and local operators who need a sharper web presence without agency drag.
Clear offers, service pages, calls to action, trust signals, and contact paths for real local buyers.
Local SEO
Search-ready basics
Page titles, descriptions, structure, schema, performance, and crawlable content handled from the start.
Delivery
One accountable builder
Founder-led scope, copy, design, build, launch, and iteration stay in one tight loop.
Scope the first useful website
Answer a few focused questions. The brief adapts around the business, buyer, offer, SEO needs, and the next lead path that actually matters.
Question 1 of 714%
1Who needs this to work?
Tell me who the website needs to win over. Is it a homeowner, tenant, patient, buyer, recruit, or another local customer?
2What are we building?
Describe the website in plain language. A messy sentence is fine; the goal is to understand the offer, pages, and customer path.
3How real is it today?
Where are we starting from: idea, rough draft, live website, or something that has gotten stuck?
4What is the real friction?
What keeps the site from doing its job? Trust, unclear services, weak search visibility, bad photos, messy requests, or something else?
5Where should AI actually help?
If automation belongs here, what job should it do? If it is not clear yet, say that. A simple website is better than fake AI bolted on for show.
The final brief can be AI-generated when the site has an OpenAI key configured, with a deterministic fallback when it does not.
6How hard are we pushing?
What does momentum look like: quick launch, focused month, staged SEO rollout, or a short planning pass before timing is honest?
7What needs to be true next?
Name the win. What would make this first website engagement obviously worth it?
Your first-move brief is ready.
The recommendation uses the full intake. If AI is available, it sharpens the brief around the exact answers before the email is built.
Write a line or use an example
Shipped work
Live Decent4 products first. No mystery case studies without pages.
Case study 01 · Mobile app
Shipped App Store product
ProjectAdulting
Consumer iOS product for young adults learning money, groceries, routines, and everyday life admin.
4.2App Store rating
134+Lessons
$4.99Monthly plan
LiveiOS product
Problem
Adulting advice is scattered across search, social, and half-finished courses. Users need practical guidance that feels approachable on a phone.
What I built
A shipped iOS app with structured lessons, momentum tracking, AI coach support, subscription pricing, App Store presence, and iterative product polish.
Stack
iOSSwiftUIAI lessonsSubscriptionsApp Store
Why it matters
It proves mobile product execution end to end: product thinking, UX, monetization, launch assets, and real users instead of a demo-only build.
Maintenance management software for teams organizing assets, work, and operations.
Problem
Maintenance teams need a cleaner way to organize requests, assets, work status, and operational follow-through without living in scattered spreadsheets.
What I built
A modern product surface for a CMMS-style workflow: clear positioning, feature structure, conversion paths, and a polished web experience for operations buyers.
Stack
Web appOperations UXCMMSSupabaseLaunch page
Why it matters
It broadens the portfolio beyond consumer apps and CRE into practical operations software with a clear business workflow and buyer-facing presentation.
Construction business suite that brings CRM, estimating, RFIs, submittals, field logs, change orders, and pay apps into one operational system for smaller construction teams.
Problem
SMB general contractors and subcontractors run on enterprise tools they don't need or on spreadsheets they outgrow. The work spans pursuits, estimates, RFIs, and billing with nothing tying it together.
What I built
A lead-to-pay-app control system with a GC command center and a subcontractor portal — estimating, bid packages, RFIs, submittals, change exposure, field logs, and owner billing in one place.
Stack
Next.jsTypeScriptCRMEstimatingField ops
Why it matters
It shows full operational software for a real industry — not a single-feature tool — built so a smaller team can actually run it without enterprise bloat.
Photoreal 3D home tours captured on a phone and viewable in any browser — buyers step inside a listing with no app to install and no appointment to book.
Problem
Listing photos flatten a home and 3D tours usually mean special hardware or a separate app. Buyers want to actually move through a space before they show up in person.
What I built
A pipeline that turns a phone-captured walkthrough video into an interactive 3D scene, then serves it as a web-optimized tour buyers can orbit or walk through on phone, tablet, or laptop.
Stack
Next.js3D / splatsVideo captureWebGLListings
Why it matters
It proves harder technical execution — reconstruction, performance, and browser delivery — wrapped in a product real estate buyers can use without friction.
