TikTok advertising disclosure

TikTok Ads Privacy Notice

This page explains how Decent4 LLC uses TikTok advertising tools on Decent4.com for ad measurement, attribution, and campaign improvement.

Tools We Use

Decent4 may use TikTok Pixel and TikTok Events API on Decent4.com. These tools help measure whether website visitors view pages, click contact buttons, or submit lead forms after seeing or interacting with Decent4 ads.

Events We May Send

• ViewContent: when a visitor views a Decent4 page.
• ClickButton: when a visitor clicks a tracked Decent4 call-to-action button.
• Contact: when a visitor clicks a contact-intent action such as Start a project, Email Kyle, Get recommendation, or a phone/email link.
• Lead: when a visitor successfully submits a Decent4 project-intake form.

Information Used for Attribution

For TikTok ad measurement, Decent4 may send page URL, referrer, event name, event time, event ID, button label, IP address, browser user agent, TikTok click ID when present, and TikTok browser cookie value when present.

Information We Do Not Send by Default

Decent4 does not currently send customer email addresses, phone numbers, external account IDs, or other direct identifiers to TikTok through this website's TikTok setup, even in hashed form.

Why We Use This

We use TikTok ad measurement to understand whether ads are reaching the right people, whether visitors are taking useful actions, and which campaigns should be improved or stopped.

Your Choices

You can limit tracking through your browser settings, cookie controls, device settings, TikTok privacy settings, and any ad-blocking or privacy tools you choose to use. Blocking cookies or scripts may prevent TikTok ad measurement from working.

Contact

Questions about this notice can be sent to Decent4 LLC at info [at] decent4.com.